Photography as
a discipline.
Photography has always been a parallel practice: rigorous, personal, and entirely its own. Not a hobby alongside the design work, but a distinct language for investigating the same questions. Proportion. Light. The grammar of a moment before it closes.
The work spans fine art, reportage, food, and commercial photography, each demanding a different relationship with time and control. Fine art works through accumulation and return, revisiting the same subject until its inner logic surfaces. Reportage demands the opposite: full presence, no intervention. Food photography is a collaboration between material reality and the image it wants to become. Commercial work adds a further layer of purpose, imagery made to carry specific meaning for a specific audience.
From 2006 to 2013, contributions to Getty Images and iStockphoto ran alongside the independent practice. The platform work sharpened the capacity to make imagery that communicates under constraint, which turned out to be a useful discipline for everything that followed. During that period, the work reached the top of the Italian sellers on iStockphoto.
One of the most formative projects was a real-time photography performance built around James Joyce's The Dead, created in collaboration with Città di Ebla. The brief was to bring Joyce's interior world into live visual form, working in real time alongside the performance: past and present in the same frame, the photograph as memory happening now.
The work debuted at the Romaeuropa Festival in 2010 and was subsequently presented at the Barbican Centre in London in 2014.
Work published in The Big Book of Logos, Global Corporate Identity 3, DOMUS, and Luce e Design.